Magyar is Hungarian and the cheapest (or when I was 18 years old) wine sold in Alko. It tastes horrible, but makes you drunk. Also great hangovers!
There are punk songs about Magyar, there are people with Magyar tattoos.. Magyar is a legend! I wonder does the Magyar wine yard owner know how popular his drink is in Finland.
Also Magyar has nicknames too, the most used is Magis, Maggis or Makkis.
So if you are going to get puistokännit (literally park drunk) - drunk at the park, grab a 5.99 bottle of Magyar with you. If you have bigger group of people, buy a goon, or box, of Magis!
Pics from here